Just like last year, we have set up an Advisory Board for the Enterprise 2.0 SUMMIT 2010. The members of this board reassure the quality of talks and discussions at the conference and support us with their knowledge and experience in setting up the event. Now that the SUMMIT is getting closer and the program [...] [Link to post]
via blog.n-sight.de I have put together some thoughts on my perception of the Social CRM "thingy" on our research blog of N:Sight. Permalink | Leave a comment » [Link to post]
It seems that the explosion on the Deepwater Horizon oil platform was foreseeable. The workmen on the platform saw a lot of problems with the technique, but were afraid to inform the management of Transocean (owner of the platform). I won't judge about the company and reasons of the accident (but I am very sad [...] [Link to post]
via jmorganmarketing.com There's quite some discussion about the OldSpice campaign lately - whether this is already a Social CRM approach or still Social Media Marketing. John Morgan outlines some nice points at http://www.jmorganmarketing.com/new-oldspice-campaign-social-media-or-social-crm). This led me to my own thoughts that have to be written down but already have been pictured: http://www.flickr.com/photos/bnegelmann/4817926544/ Permalink | Leave a comment » [Link to post]
The social messaging study driven by n:sight arrived at the next stage. During the last days we got the input from ESME , bluekiwi, Flowr and Communote. All of these vendors offer their solution as SaaS (software as a service) and server installation. SaaS is a good option for small companies or testing with small groups. [...] [Link to post]
At the International Forum on Enterprise 2.0 in Milan, Mark Tamis from Net-7 and Esteban Kolsky from ThinkJar talked about "A new era of customer engagement with Social CRM". Their point of view on this complex matter is the following: Why is the social customer becoming an important subject these days? Simply because people trust other [...] [Link to post]
It's true. Social CRM -- where online communities provide content to customers in search of information - is pitching the traditional 1:1 dialogue of CRM into a veritable shout out. Not surprising. Social CRM has transformed CRM into CMR -- one of those breezy acronyms I wish I would have thought of first. Because what's not to love about that quirky letter exchange. But Social CRM- and its byproduct -a Customer Managed Relationship -- is a lot deeper than glib wordplay. Customer Managed Relationships have been designated, validated and abbreviated "CMR" by Yoram Wind, one of the brilliant minds at Wharton. Finally, three magic letters that identify what happens in the social cloud where consumer networks and member opinions and intersect with traditional, data-driven CRM business models. The result of this consumer content and brand message mash-up is Social CRM. Businesses engaged in Social CRM connect with their customers in a more open, benign environment where their prospects network and congregate. Here they can listen to conversations about their brand and turn their observations into insights, action and yes, even product development. For a more relevant relationship. A Social CRM strategy is not a replacement for traditional CRM, but a way of using social media to engage with customers on a more transparent, personal level. To do this, a company must have an effective, traditional CRM system in place, according to Brent Leary, a leading authority on Social CRM. You can follow him on Twitter at http://twitter.com/brentleary.> Be advised. The enterprise that takes the next step to engage with current customers and prospects in Social CRM, well...that company is expected to react, respond and respect the comments of the community. Or be outed. From the outside in. --> Tagged as: CRM, Customer Managed Relationships, Social CRM Related postsMaking Customer Loyalty a Core Business Strategy The Experience is the Brand Who Owns Social Media? How the customer experience affects brand loyalty, advocacy and profit What's Your Social Equity? Share this Stumble upon something good? Share it on StumbleUpon Share this on Reddit Digg this! Share this on del.icio.us Add this to Google Bookmarks Share this on Technorati http://b2l.me/dkbcc+" title="Tweet This!" rel="nofollow" target="_blank">Tweet This! via thenextengine.com Good post on the notion of Social CRM - or the change CRM approach in a social business world. Permalink | Leave a comment » [Link to post]
The Enterprise 2.0 Forum in Paris this week started with a review of the Boston event two weeks ago by Richard Collin and Bertrand Duperrin. They introduced some Enterprise 2.0 best practices. One example was the successful CSC Project. SCS started Enterprise 2.0 as a pilot project and reached round about 45.000 of their 90.000 [...] [Link to post]
via business-strategy-innovation.com Very nice framework towards E20 adoption strategies by Hutch Carpenter (found via Tweet of Dion Hinchcliffe) Permalink | Leave a comment » [Link to post]
Today Twitter is a mainstream application. Millions of people are using it for sharing information and networking, because it's fast and useful. What does it mean for using social messaging in enterprises? I think we’ll see the same development like on the web with Twitter. It will work in companies as well. I had the following [...] [Link to post]
enterprise20: "You can't adopt Social to the Enterprise, you have to adapt the Enterprise to Social" - Blog post by Martijn... http://fb.me/A8aziEvj
enterprise20: just for those that missed it during the week - the E20 SUMMIT Ambassador program is out now http://e20summit.com/ambassador
enterprise20: Blueprints for Enterprise 2.0 (in German) by @frank_open http://bit.ly/bs4BVH (via @JoachimNiemeier)
enterprise20: We welcome our new media partner for the upcoming Enterprise 2.0 SUMMIT: @ibusiness_de http://fb.me/EbgBhynT
enterprise20: RT @mijori23: RT @bduhon Organization silos start in our minds. #e20 tools WON'T solve that problem. http://ow.ly/2fgPT (by @bduperrin)
