Enterprise 2.0 SUMMIT
European Conference on Collaborative Performance Enhancements
Enterprise 2.0 as Enabler for Innovation and Change
Today many businesses are faced with a highly competitive market situation. Productivity gains are limited due to limitations of defined business models. Further advantages via competition can only be realized in increasing innovations and better usage of internal and external intellectual properties. Social software and web 2.0 concepts are promising to support and facilitate these efforts. The Enterprise 2.0 SUMMIT is discussing current projects where social software and web 2.0 concepts are implemented within the enterprises for these purposes.
As the first European conference for this topic, the Enterprise 2.0 SUMMIT is discussing the notion, the opportunities as well as challenges of projects within this field. Current technologies and their acceptance are being evaluated.
Organisational changes in relation to Enterprise 2.0 projects are being analysed. The conference offers exclusive insights in leading projects and gives an overview about the status-quo and the future of this topic. Participants will be provided with a profound notion and new ideas how to set up and benefit from Enterprise 2.0 projects within their companies.
Enterprise 2.0 as the "Social" Generation of Business Solutions
The term "Enterprise 2.0" - first defined by Andrew McAfee in his article "Enterprise 2.0: The Dawn of Emergent Collaboration" - describes the corporate changes by the use of social software concepts in the "enterprise" context. It includes social and networked modifications to enterprise information technology solutions. In contrast to traditional enterprise software, which imposes structure prior to use, this generation of software tends to encourage use prior to providing structure by stimulating user feedback processes and providing an architecture for ease of use and participation. This approach gives a way towards the two main principles of the underlying Web 2.0 idea: a) harnessing the collective intelligence of co-workers, partners and customers and b) keeping a high ability and flexibility to change.
Whereas the discussion around "Enterprise 2.0", its principles and potentials is limited for the most parts to the notion of enhanced content creation and sharing of unstructured information in regards to the use of blogs and wikis for content and knowledge management, even as many chances are seen in the enhancements that are brought by social software concepts towards the access and appropriate use of structured information. RSS feeds, mashups and enhanced usability approaches by the use of AJAX and service orientated system concepts are just a few examples of the possible enhancements for BI, CRM, BPM and other enterprise solutions.
The idea of the Enterprise 2.0 SUMMIT is to give a first overview of the opportunities as well as challenges of social software concepts with regards to corporate informational and organisational structures. Doing this, the conference program has a wide approach covering discussions about the access and use of unstructured as well as structured business information. Exclusive best practices are providing first practical insights towards the chances as well as requirements for corporate organisations making use of social software in an "enterprise" context.
